What a great concept: robot masks, a disco 70s feel, songs that force people to question at what point technology becomes human and vice versa. When it comes to hype, Daft Punk has the science of electronic music down to an art.
It says something when your friends have been listening to the album leak for the last week (at a record of 6 times in one day) and is still interested in buying the physical record. We have the tracks and yet we want them even more! There is something abstract about holding a record of digital tracks in your hand - it somehow brings you closer to the feeling.
And by record I mean the vinyl record. Coming in at $39.98 (without the fees and taxes), that’s a lot of money for a ‘dead’ medium. But yet, it’s the medium of choice for electronic, high-fidelity, disco-loving technology junkies. A nearly completely electronic creation is finding it’s greatest success on a medium that’s nearing its 115th birthday. The irony!
It’s not only the video that makes people listen or purchase Daft Punk’s newest creation, it’s the hype, the sweet-ass costumes and above all, the quality of the music. It makes you want to dance and it sounds like ‘the music of the future.’
Give Life Back to Music is my must-listen-track for this week because the industry would benefit quite a bit from listening to the lyrics:
“If the music gives you life…give life back to music…”